When are my fans online if I live in Estonia?

Tallinn is seven hours ahead of New York and ten ahead of Los Angeles for most of the year, so the Los Angeles evening reaches you at seven in the morning, just as you get up. For a few weeks in March and again in October or November the gap shrinks by an hour, because the United States and Europe change their clocks on different dates. The pattern stays the same: the American evening, when fans have time and money, falls into your night.

Northern winters add a problem that has nothing to do with money. In midwinter it gets dark in Tallinn in the middle of the afternoon, and a night alarm to answer messages is hard to keep up for weeks on end.

Europe is closer: nine in the evening in London is eleven at night in Tallinn, and nine in Berlin is ten. A creator who answers her own messages can cover the European evening, but not the American one without wrecking her sleep. That is the part we take off you: our chat team writes in your voice around the clock, inside the limits you set, and the inbox does not wait for you to wake up.